For specialised coaches who've mastered their craft - but maxed out their calendar

Package your expertise into a high-ticket course that sells.. without needing a massive audience

Watch How It Works

Backed by the confidence

of industry-leading coaches and executives.

Can you relate?

Trapped on the 1:1 Treadmill

You'r booked solid, earning well... but there's no version of this where you're not exhaustee by Thursday.

You know you should create a course, but...

Every time you sit down to start, you spiral into questions: What platform? What price? What even goes in module 3?

Terrified of the silent launch

You've seen it happen to others - months of work, a big reveal, and... 3 sales. Two from friends.

Your superpower is being YOU

The thought of becoming another faceless course creator makes your skin crawl. Your clients work with you because of who you are.

You don't have 50K followers (and you don't want to)

You'd rather work with 10 perfect-fit clients than chase vanity metrics. But can you really launch a course without going viral first?

The course is 90% done... and has been for 6 months

Just one more tweak to the slides. One more practise run. one more expert opiNION. meanwhile, clients keep asking if you have something they can buy.

If this sounds like you, don’t stress - there’s a solution.

How it works

Step 1 - Find your Million-Dollar Course Idea

Most coaches guess at what to teach. We reverse-engineer it from what your best clients already pay you for - so you're building something proven, not theoretical.

Step 2 - Map your Signature System

You already have a process that gets results. We just translate it into a curriculum your clients can follow (and finish) without you holding their hand every step.

Step 3 - Sell before you build everything

Forget spending 6 months creating content no one wants. We validate with real buyers first, then build the course around what they're already excited to learn.

Meet the founder

Hey, I'm Shawn

I help specialised coaches turn their 1:1 expertise into high-ticket courses - without sacrificing the personal touch that makes them exceptional.

Here's what I know: You didn't become a great coach by following templates. You developed a unique methodology through years of working with real clients, solving real problems.

But packaging that expertise? That's a different skill entirely.

I've cracked the code on turning expert knowledge into something people will actually buy, complete, and rave about.

My approach isn't about growth-hacking or scaling at all costs. It's about building a sustainable business that lets you impact more people without burning out in the process.


No cookie-cutter frameworks. No losing what makes you feel special.

Just a strategic, human approach to turning your expertise into income that doesn't require more of yout time.

This Is For You If...

  • You're a specialised coach (sales, leadership, LinkedIn, productivity, wellness) with a proven track record.

  • Your calendar is full, but your income has a ceiling.

  • You charge premium rates for 1:1 work - and want to maintain that premium positioning.

  • You've got 500-5,000 engaged connections (not 50K followers chasing algorithms).

  • You're ready to build something that scales without becoming a content machine.

This ISN'T For You If...

  • You're brand new to coaching (get those reps in first).

  • You want a passive income side hustle.

  • You're not willing to sell your course directly.

What You Get

Your Course Built Around Your Brain, Not Someone Else's Template

Work directly with me to shape, structure, and position your course. This isn’t a generic group program — it’s tailored, Done-With-You support so your course reflects your unique expertise and attracts the right clients.

The Exact Frameworks I Use (So You're Never Stuck)

Get bespoke step-by-step templates, tools, and frameworks that guide you through everything from structuring your curriculum to recording your content. So even outside our Zoom sessions, you know exactly what to do next.

Tech That Actually Works (Without the Headache)

Powered by Buildable — No more tech headaches or piecing tools together. You’ll get a streamlined online hub to host your course, deliver your content, and manage student access so you can focus on teaching, not troubleshooting.

FREQUENTLY ASKED QUESTIONS

Got any questions ?

I don’t need 100,000 followers. What do I need?

10-20 people who trust you and ave the problem you solve. I'll show you how to find and convert them.

I don’t know how to package my expertise.

Good. That means you won't waste months building the wrong thing. We'll extract your process in week one, validate it with real people in week two, and build from there.

I’m overwhelmed by the tech and marketing.

Tech can be frustrating on any platform - especially one you've never used before. Together, everything is simplified —no unnecessarily fancy funnels or multiple platform ads needed. Just a step-by-step system to launch profitably.

What if I launch and no one buys?

I get it, this will always be on the forefront of your mind. However, I’ll help you validate your idea first, so you build a course people actually want and have them queueing up to enrol.

Not sure yet?

Download my free playbook and see how it works — no pressure, just value.

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